Five New Ways to Use an Enterprise Content Marketing Platform to Drive B2B and B2B2C Sales in 2023

1. Make your marketing content easily actionable for your B2B or B2B2C target audience.

Most people understand the world through story. Specifically, their own story. That's why it's so important for your marketing message to connect with your B2B or B2B2C target audience in a way that makes sense to them based on where they are in their journey at this particular moment.  Here are three questions you can use as a checklist to make sure your marketing content is easily actionable for your B2B or B2B2C target audience in the context of their own story:

• Does my marketing content have a clear, simple, and easy call to action?
• Does my marketing content resonate with my target audience based on their "archetype" or "persona"?
• Of all the things someone’s pitching to my target audience today, why does my message matter right now?

2: Make your B2B or B2B2C marketing plan as easy to implement as ABC (no pun intended!).

The best content marketing system or plan is one that your sales team and channel partners actually use and implement. Your marketing team can create the best content in the world, and you can invest in the best software on the market, but none of it matters if your sales team or channel partners aren't using it. That's why your marketing plan or system must be as easy to implement as ABC. For example, what if the ONLY thing your sales team or channel partners had to do was:

1. Receive an email.
2. Click the link in the email.
3. Click one more link to share the content.

You could then repeat that process weekly, daily, or on whatever cadence makes sense for your company. For more info, schedule a demo of the Momentifi Enterprise Edition because it helps you and your team do exactly that!

3. Be a contrarian and focus on "Human Intelligence" vs. "Artificial Intelligence".

One thing we all learned during the pandemic is that people crave and need human-to-human connection. Why should your competitors connect with your target audience when you and your team have a better story to tell? Here are two questions you can use as a checklist to make sure your marketing isn't too artificial or out of touch:

• Is my marketing content personally branded with the info of the person sharing it? For example, a short personally branded marketing piece is way more effective than a generic corporate white paper.
• Is my marketing content written in plain language format? This allows your sales team and channel partners to use it as a script for recording videos or overcoming common objections.

4. Shorten up your marketing content (a lot) because it's likely too long, and nobody has time to read it, listen to it, or watch it.

The attention span of your target audience is, well, I don't have to tell you! What if you could break down your story into a series of 1-minute, easily digestible content pieces? This keeps your story easily digestible, and places it front and center in the minds of your B2B and B2B2C clients and prospects. Click here for a super helpful article from Semrush about the benefits of "micro-content" vs. long-form content.

5. Don't be late for the party.

Many of our clients are in the housing and mortgage industry. The National Association of Realtors (NAR), and the Consumer Finance Protection Bureau (CFPB) estimate that more than 75% of homebuyers work with the first lender or real estate agent they talk to. That's mind-blowing!

This tells me that the first person who's top of mind for the prospect is the one who gets the business. Everyone else is doing too little, too late. Why should your competitors capture that business when you're the one with the better product, service, or story?

Want to Learn More About How Momentifi Enterprise Edition Can Help You and Your Team Drive B2B and B2B2C Sales in 2023?

From the Desk of:

Gibran Nicholas, CEO

Gibran Nicholas is the best-selling author of The StorySeller Adventures and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals.

With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast.

Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Connect with Gibran at TheStorySeller.com